Wednesday, November 11, 2009 Bookmark and Share

With Television channels invading the Kerala households, a trend of celebrities endorsing brands has been steadily increasing. Celebrity Endorsement is a type of brand communication/advertisement, in which a celebrity acts as the brand’s representative for promoting the brand’s title and position by making use of his/her popularity and name. They may be appearing as their own self or as a character in the advertisement. Anyone with their fare share of fame could be categorized as a celebrity - film stars, sports stars, athletes, TV stars, politicians, entrepreneurs, business persons – the list goes on.

Today celebrities play important role in Kerala advertisements and it is hard to find an advertisement without the presence of a celebrity. Celebrities provide easy access for marketers to the mind of the consumers: they need no introduction. They influence consumer decisions to great extent and thus using celebs for product promotion turns out to be an obvious choice.

Though access and affordability seems the deciding factory is choosing starts for marketing, Kerala Brands does make some clever decisions in matching the star’s image with their brand persona.

We are listing some of the well known examples of celebrity endorsement in Kerala.

Category 1 – Superstars

Celebrities
Brands
Category
Mohanlal
Malabar Gold
Jewellery
Mohanlal Taste Buds
Food
Oceanus
Construction
Pankajakasthuri
Health/Ayurveda
Kanan Devan
Tea
MCR
Textile
Mammootty
South Indian Bank
Finance
Kerala IT Mission
Public Service
Jayaram
Francis Alukkas
Jewellery
Wipro Smart Life
Household
Jairaj Builders
Construction
Ramraj Cotton
Textile
Dileep
Kalyan Jewellers
Jewellery
Chennai Silks
Textile
Suresh Gopi
KSEB
Public Service


We wish to come back with a follow up post or two, covering other celebrities in Kerala, endorsing products and brands. Meanwhile, we suggest the readers to add to the above list, by using the comment facility.

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